Experience Design Lead, Gensler

Designer. Director. Human.

I make complex technology feel clear, human, and worth caring about. I work at the intersection of AI, product, brand storytelling, and immersive environments, helping organizations turn ambitious ideas into experiences people can understand, use, and remember. At Gensler, I lead experience design for global organizations, shaping everything from innovation centers and executive tools to future-facing digital experiences. My work lives in the messy middle where strategy, technology, and human behavior meet.

About

From enterprise systems to experimental spaces.

My work has always moved between the corporate and the experimental.

At one end, I design for complex organizations, where technology, strategy, and human behavior collide, and where the challenge is often making something complicated feel inevitable.

At the other, I build experiences that have no screen at all: interactive installations, immersive environments, performances, and experiments with emerging technology.

How do you take something unfamiliar, complex, or abstract, and make it feel intuitive, human, and worth engaging with?

That's the problem I keep coming back to.

The thread between them is the same.

FocusAI, Experience Design
Based inNew York City, USA
CurrentAssociate & Experience Design Lead, Gensler
ToolsFigma, DaVinci, Aftereffects, Cinema4D
Services

What I bring to the table.

I work two ways: as a full-stack creative partner for startups building a brand and online presence from the ground up, or embedded with an established team that wants someone who can take a concept from concept sketch to shipped, working experience.

01

Creative Direction

Big ideas, clear creative vision, and the hands-on direction to bring them to life across brand, digital, physical, and experiential work.

02

Production Design

Designing the visual world around an idea, from environments and installations to sets, spaces, materials, graphics, lighting, and digital surfaces.

03

Branding & Art Direction

Building brands with a strong point of view, from visual identity and art direction to the systems that make a brand feel consistent everywhere it shows up.

04

Digital & Physical Experiences

Digital and physical touchpoints designed as one system, from Verizon's 5G Innovation Centers to museum-scale exhibitions and immersive environments.

05

Storytelling & Strategy

Translating complex ideas into clear, compelling stories, with a creative strategy behind every decision and a reason for every detail.

06

Creative Technology

Working closely with technologists, engineers, and fabricators to turn ambitious ideas into tangible, interactive experiences using emerging technologies.

Deloitte Smart Factory
Future of Manufacturing
Verizon Innovation Center
Verizon Innovation Center
Shanghai Astronomy Museum
Deloitte Greenhouse Houston
iLight Festival, Alone Together
Verizon Innovation Center
IBM Watson Amplify performance
Deloitte Greenhouse Houston
EY Headquarters, New York
Deloitte Smart Factory
Launched Projects

Selected work.

Deloitte Smart Factory project
01

DELOITTE SMART FACTORY

Led the Future of Manufacturing Experiences of the Deloitte Smart Factory, translating Deloitte's Industry 4.0 vision into experiences a visitor could actually walk through. Won Best of Show at the 2023 Gensler Design Excellence Awards, selected from 166 submissions.

Experience designCreative technologyAward: Best of Show, GDEA 2023
View case study →
Verizon Innovation Center project
02

VERIZON INNOVATION CENTER

Directed the art and interactive design of 17 digital touchpoints translating Verizon's 5G and IoT technology into hands-on demonstrations. The model's success led Verizon to expand it from Boston to San Francisco, which went on to win an ENR California Best Projects Award.

Service designInteractive touchpointsAward: ENR Best Projects 2023
View case study →
Shanghai Astronomy Museum project
03

SHANGHAI ASTRONOMY MUSEUM

Experience design lead for the world's largest planetarium, working with Xenario on a solar-system simulation and AR exhibits that turn astronomical data into something visitors can hold in their hands. Won Gold at the MUSE Design Awards 2023.

Experience designAR/VRAward: Gold, MUSE Design Awards
View case study →
Speaking

Talks & appearances.

2024 Design as a Force for Good — Featured Interview DesignSingapore Council
2022 iLight Singapore Festival Highlights Singapore iLight Festival
2018 Webby Awards — Judging Panel, IADAS International Academy of Digital Arts & Sciences
2017 Live Performance — Art Meets AI IBM Watson Amplify Conference, Las Vegas
Si Ping Lim Creative Director Design Technologist Strategy

Let's build something people remember.

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HI.HANDSON@GMAIL.COM