The Idea
Uniqlo was opening its biggest Southeast Asia store in Malaysia, but Malaysians already had many choices. Few had heard of Uniqlo, fewer still knew the new Fahrenheit 88, where Uniqlo would open. We wanted to get them from their homes to Uniqlo — so we helped to plan their route with through website Go Uniqlo. Users entered their address and we showed them the route. To make things more interesting, we hid prizes along the routes.
User Interaction – Step 1
When the user first enters www.gouniqlo.com, an introduction is being shown to exemplify how Uniqlo is an established fashion brand worldwide.
User Interaction – Step 2
The user is prompted to enter their location, which we will then route the fastest route to get to the Uniqlo store.
User Interaction – Step 3
Utilizing Google Maps images, we show the user what he will see as he travels towards the store.
User Interaction – Step 4
The element of surprise comes in when the user discovers hidden surprises along the route. These include discounts that can be redeemed at the Uniqlo launch.
Credits
Agency— Tribal DDB Singapore
Role— Art Direction and User Interaction Design