Moving the world forward

What

Committing to Boston and its flourishing technology community, Verizon is the anchor tenant in the southern tower of The Hub on Causeway, a mixed-use development located on the city’s waterfront. 

Why

The goal is to provide visitors with a view into Verizon Innovation, by demonstrating how physical design and digital integration can propel an established company into its next chapter — delivering a seamless journey fully curated with connected, distinctive experiences.

How

The three-story Innovation Center immerses customers and external partners in Verizon’s emerging technologies through a variety of touchpoints. Presented in a series of curated exhibits and experiential moments, guests can explore what Verizon can do for their business, commercial, or academic applications.

 

 

Verizon Innovation Center Boston

 
Verizon Innovation Center Boston

     

01
Set the Tone

Welcome Lobby

Visitors are greeted by an interactive, cyber-physical custom LED Display that responds to their movement along the elevator lobby. The welcoming experience is accompanied by an audio soundscape, one that sets the tone of a future-forward experience ahead of their visit.

     

Verizon Innovation Center Elevator Lobby
Verizon Innovation Center Elevator Lobby

Verizon Innovation Center Elevator Lobby
Verizon Innovation Center Elevator Lobby

 

02
Self-Exploration

Discovery Portals

Modular designed exhibits that invite visitors to explore in depth current innovations and new technologies. These portals are custom built on wheels, that range in multiple sizes to future-proof versatility of content and adaptable reconfiguration in the innovation space.

 

Verizon Innovation Center Boston Discovery Portal

Verizon Innovation Center Boston Discovery Portal

     

03
Begin The Journey

The Exchange

An immersive environment that sets the context about the Fourth Industrial Revolution and how Verizon Innovation and capabilities are moving the world forward.

     

Side view of digital fins in immersion corner

Front view of immersion corner

 

 

 

 
 


 
 


 

 

     

04
Hands-on Experience

The Shop

This space highlights how Verizon helps clients embed forward-thinking technology to deliver above and beyond customer expectations—from anywhere, and at anytime.

     

Scenario 1: Future of Retail Shopping

Scenario 2: Smart Home Living

Verizon Innovation Center Boston Innovation Experience Digital
Verizon Innovation Center Boston Innovation Experience Digital

     

05
Beyond Verizon

Community Impact

An interactive experience focused on stories that highlight how Verizon’s global innovation ecosystem is enabling people to do more new and more good.

     



 

 

 

Team Credits

Agency Gensler
Role Digital Experience Design Lead
Digital Experience Design Adi Marom, John Bricker, Ping Lim, Peter Young, Miyeon Kim, Jeian Jeong
Brand Design Lily Feinberg, Beth Novitsky
Strategy Laura Gralnick, Kate Watson, Hannah Huff
Management Amanda Zaitchik