What
Committing to Boston and its flourishing technology community, Verizon is the anchor tenant in the southern tower of The Hub on Causeway, a mixed-use development located on the city’s waterfront.
Why
The goal is to provide visitors with a view into Verizon Innovation, by demonstrating how physical design and digital integration can propel an established company into its next chapter — delivering a seamless journey fully curated with connected, distinctive experiences.
How
The three-story Innovation Center immerses customers and external partners in Verizon’s emerging technologies through a variety of touchpoints. Presented in a series of curated exhibits and experiential moments, guests can explore what Verizon can do for their business, commercial, or academic applications.

01
Set the Tone
Welcome Lobby




02
Self-Exploration
Discovery Portals






03
Begin The Journey
The Exchange

Side view of digital fins in immersion corner

Front view of immersion corner
04
Hands-on Experience
The Shop


Scenario 1: Future of Retail Shopping

Scenario 2: Smart Home Living



05
Beyond Verizon
Community Impact




Team Credits
Agency Gensler
Role Digital Experience Design Lead
Digital Experience Design Adi Marom, John Bricker, Ping Lim, Peter Young, Miyeon Kim, Jeian Jeong
Brand Design Lily Feinberg, Beth Novitsky
Strategy Laura Gralnick, Kate Watson, Hannah Huff
Management Amanda Zaitchik